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We are the conducts, the curators, and the designers. Our ability to understand the marriage between gem and metal is unmatched. Jewelry is our art and our gems are the medium we use to create it. By understanding a gem’s cutting pattern, optical property, and natural color distribution, we create eclectic and contemporary designs around the idea of appreciating a gem’s natural beauty.

Puneet Agrawal, CEO/Co-Founder
Puneet Agrawal, CEO/Co-Founder

What made you join the business?

Prior to entering the jewelry field, I worked at a law firm as a business development analyst. While I gained valuable experience there, I slowly came to realize I wasn’t passionate about my work – it was just another job to me. In my opinion, a job should never be considered simply work, it should be an integral part of you – something that holds personal meaning and value. This realization is what transitioned me into our family business of gemstones. I worked with my father as a wholesaler for precious ruby and blue sapphire stones for about a year in New York and then went to my uncle’s office in Hong Kong for further training. As I learned more about jewelry making and gemstones, I came to realize this was the industry I wanted to pursue a lifetime career in. Once I returned to New York, I signed up for classes at the Gemological Institution of America to further my education on the industry. During the course, my friend Rohan and I came up with the idea of starting AZEERA together. Six months later, I earned my Graduate Gemologist degree. One year after that we ran the first beta site of AZEERA.

What part of the business do you enjoy?

A lot of my day revolves around speaking with clients, understanding their needs, and catering to those needs. My favorite part of the business is most definitely finding the perfect stone for the customer. I love combing through our inventory and finding a gemstone that best complements the mounting design and metal color. Aside from this, I really enjoy working with my designers to come up with unique mountings that define AZEERA elegance.

What are some of your favorite things about living in NYC, where your online company is based?

I love exploring new restaurants and bars in NYC. My favorite place to go is the Frying Pan, which is an old ship turned into a huge bar and lounge on the water, overlooking downtown Manhattan. I also love walking around Central Park during a nice summer day. My favorite place to eat is Beyond Sushi, which is a healthy and trendy twist on sushi. It is 100% vegan.

Rohan Agrawal
Rohan Agrawal, President/Co-Founder
What did you do before entering jewelry?

Before entering the gem and jewelry industry, I had come back from the Peace Corps after working 2 years as a high school math and science teacher in rural Kenya. I was looking into graduate school and decided to pursue mining geology. From my time overseas, I enjoyed being out in the field, and in college, I developed a passion for geology. Mining geology was the perfect choice to lead me to the right career.

What do you enjoy about gemology?

I would consider my decision to major in geology a coincidence in regards to my career path. I began my studies solely interested in the fundamental principles behind the earth and it's processes. Despite being in the industry, my father had never had a background in science or gemology. Gemology was my way to integrate the jewelry industry into my new career path so that I could contribute in a meaningful way to the family business. I was thrilled to see how gemology uses many of the mineralogical principles found in geology. Having this extra knowledge enhanced my appreciation for both beauty in nature and science. I find it fascinating how gems are formed and how their resulting mineral properties can determine their unique characteristics, and I use this knowledge every day in my work with customers and our product.

What are some of your favorite things about living in NYC, where your online company is based?

My favorite thing in New York city is Dollar Slice, which is just cheese pizza by the slice for $1 per slice. The unusually low price might raise eyebrows, but I think it's an institution in the city. You can find all walks of life rushing to eat Dollar Slice and hurrying back to work before the lunch break ends. If I'm in the mood to treat myself to something a little bit nicer, I go to Prince Street Pizza which is only walking distance from my apartment. It's also pizza by the slice, but the quality of their pizza is something else. With every bite you can taste the fresh tomato, basil, oregano, and parmesan. My favorite is the Sicilian squares topped with caramelized onions and bread crumbs.

Rohan Agrawal, President/Co-Founder
Rohan Agrawal, President/Co-Founder

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