Azeera Formula Of Success
Keep It In The Family
We avoid middlemen and stay true to the idea of keeping AZEERA as a family business. Our gems are supplied to us from our fathers’ wholesale businesses, which in turn are supplied by their brothers’ gem-cutting workshops in India and Thailand. Once your jewel is mined, it stays in our family hands.
The Azeera Founders
Puneet’s family began working in the jewelry industry in 1944 when his grandfather started a high-end local ruby trade and export in Burma. In 1986, Puneet’s father made the biggest decision of his life. He stopped practicing medicine and moved to New York to deal in wholesale rubies and sapphires.
LEARN MORE ABOUT PUNEET’S FAMILY
Rohan’s family entered the jewelry industry when his grandfather began working with emeralds in 1964. Rohan’s father moved to New York in 1979 to do business on the famous 47th street. Before the end of the decade, Rohan’s father decided, with the support of Rohan’s uncle who was cutting material in Jaipur, to expand the business to include colored stones.
LEARN MORE ABOUT ROHAN’S FAMILY
Azeera Supply Network
How We Can Offer Fair Pricing
Even before starting AZEERA, our friends and family approached us to make their engagement rings. As gemologists, we had the knowledge select quality materials and designs without the frustrations of dealing with a salesperson. We were also able to create these showroom quality pieces at affordable prices because we had little overhead and used fewer middlemen.
Cutting Out the Middleman
How Gems Are Sourced
Operating With Efficiency
We founded AZEERA under the model of streamlined efficiency. We hold no inventory and each piece is custom created as if we were making it for our friends and family. We also maintain lower overhead, as we, Puneet and Rohan, are the ones creating the designs and answering your questions. When you purchase a piece from AZEERA, you work directly with us.
Made To Order
What does that mean ?
Each ring is custom made and carried through a design process by independent specialists. It never touches an assembly line.
Once your piece comes out of the mold, it can be customized with the exact gem and arrangement of your choice.
Made In Nyc
Local specialists assemble and finish your ring while we carefully hand select your gems.
Made to Order pieces allow us to lower overhead, reduce inventory, and offer affordable prices. Nothing is wasted.
Made With Care
Quality products require diligence and care. We allow ourselves two weeks to ensure that your ring comes out perfect.