It’s a way of life. The art of crafting and finding precious gems has been passed down to us for over 3 generations. Our great great grandfathers grew up in a time in India where ancestry determined trade or profession. Without question, they made the jewelry trade a part of their lives and found beauty and inspiration in gemstones. This view has not changed for us.
We, the founders, both grew up in the New York area. Entering the family business was not the first thing on our minds, but it seems through fate, it was unavoidable. We were both drawn to mesmerizing charm of gemstones. While accustomed to western traditions, we still hold reverence to our eastern values and upbringing. In a time when family businesses are slowly dwindling, we value our roots. We are proud of the efforts carried out by previous generations and do not take them for granted.
Our goal is to conduct business with the same discipline and passion as our forefathers. We see jewelry as a fine art of balance, one that captures nature’s elemental beauty and man’s raw ingenuity. It is our ability to understand the marriage between gem and metal that is unmatched – and why we are proud to carry this legacy forward.
The Azeera gem is not just the product of a rock pressed against a lapidary wheel. It is the summation of that passion of everyone involved in its creation.
Once selected, the rough goes to our workshop to be cut. Our team in Jaipur, India ensures the quality of workspace for our artisans to design safely and effectively.
Each piece of rough is divided into the shape and size its best suited for to ensure that nothing goes to waste. Typically when cutting diamonds, artisans are able to salvage about 50% of the original weight; however for colored stones, our craftsmen only retain about 20% of the original weight to meet our strict guidelines for the 4 C’s. The gems are manufactured over the course of several lengthy phases with inspection and quality control after each step. Our goal at Azeera is to create gems with vibrant colors, dazzling brilliance, pristine polished surfaces, and precise shapes and facets. If any of the gems do not meet these criteria, they are rejected.
After production, the gems are brought to our offices in New York for final quality control. For every order placed, we hand select each gem in piece to best compliment it’s setting. Every gem is a unique work of art and we do our best to bring out nature’s true beauty.