{"id":729,"date":"2018-11-20T00:00:00","date_gmt":"2018-11-20T00:00:00","guid":{"rendered":"https:\/\/www.azeera.com\/blog\/new-ftc-revisions\/"},"modified":"2025-06-03T14:13:18","modified_gmt":"2025-06-03T14:13:18","slug":"new-ftc-revisions","status":"publish","type":"post","link":"https:\/\/www.azeera.com\/blog\/new-ftc-revisions\/","title":{"rendered":"The New Ftc Revisions And Jewelry: What You Need To Know"},"content":{"rendered":"

The New FTC Revisions and Jewelry: What You Need to Know<\/p>\n

\"New<\/h1>\n

What are the changes?<\/h2>\n

\nThe FTC has recently revised how retailers must disclose their products<\/a> to consumers. One of the most important changes affects how we label synthetic diamonds<\/a>.\n<\/p>\n

What issue should you be concerned about?<\/h2>\n

\nThere is one  very important revision I want to discuss. The FTC has changed their guidelines around gold and silver. In the past, a product needed to be 10k or 41.67% gold by weight to be considered “gold.†And silver need to be 92.5% by weight to be considered “silver.†Now products can be labeled as “gold†and “silver†if they have any amount of either and if sellers also disclose the quantities of each.\n<\/p>\n

Why is this a big deal?<\/h2>\n

\nSome retailers have already been shady about selling gold and silver plated products. I was in a pop-up shop recently where the salesperson said that their gold plated jewelry was made with “real gold.†This kind of language is misleading. Yes there is “real gold,†but only trace amounts on the surface. I predict that with the FTC changes that we will see people selling 1k (4.167%) gold and 5% silver. The purities will be labeled, but they will be written once and off to the side in a very small font.\n<\/p>\n

What can you do to protect yourself?<\/h2>\n

\nConsider the following:\n<\/p>\n